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Annual Appeal Update

Why Golf?

It’s the Perfect Classroom without Walls

Golf is many things to many people: a networking tool, a professional career (just ask Scottie Scheffler or Rory McIlroy), or simply a way to relax. But for all of us, the truth remains: golf is a mental game.

Because the game demands focus, perseverance, and emotional control, the golf course becomes the perfect, natural classroom for kids of all ages.

Our Mission: Life Skills First

At First Tee—Upstate South Carolina, we teach life skills through golf, not just golf itself. Our core values and key commitments move beyond theory; they are put into practice with every shot:

They learn about Growing Through Challenges through every bad lie, tough condition, and shot that doesn’t go as planned. Golf constantly tests them, and each obstacle becomes an opportunity to prove to themselves they can handle hard things—on the course and in life.

They understand Integrity by realizing the score only matters if every stroke, even the ugly one, is counted when no one else is watching.

They embrace Courtesy by caring for the environment—always fixing a ball mark or divot—to show respect for the game and others.

They learn about Using Good Judgment when they have to decide whether to take a risky shot over water or play it safe—weighing consequences, managing emotions, and making smart choices under pressure. 

These aren’t abstract concepts taught in a textbook. They’re lived experiences that shape who our kids become, both on and off the course.

But the real mission of First Tee — Upstate South Carolina doesn’t end on the 18th green.

Beyond the Fairway

The goal of First Tee— Upstate South Carolina is to help participants carry the Nine Core Values and Key Commitments beyond the golf course.

When a parent picks up their child after practice and hears, “I learned about honesty and respect today,” we know our approach is working.

The real magic happens when those lessons show up beyond the course—in school hallways, at the dinner table, and throughout their lives.

We see the long-term impact in:

• Improved academic responsibility
• Stronger relationships with peers and adults
• Increased confidence in college interviews
• Greater readiness for future workplaces

These aren’t just golf lessons. They’re the building blocks for a lifetime of character.

Why First Tee Matters in the Upstate

When you support First Tee—Upstate South Carolina, you are investing in potential. No matter who they are, every participant deserves the chance to see what they are truly capable of—from the child hitting their first ball to the dedicated athlete earning a national invitation.

Your belief in our mission is the engine that drives change.

Your support makes success stories like those of Julia, Spencer, and Paul possible. You are directly funding the dedicated coaching, the necessary equipment, and the competitive opportunities that change life trajectories.

Thank you for recognizing the limitless potential in our participants. With your help, we continue to show them that their future has no boundaries.

Annual Appeal Progress

Our annual appeal runs through December 31st, and the Charles Schwab Challenge Grant means every $2 you give becomes $3 for our students—up to $60,000 in matching funds. Every gift brings us closer to the full match.

Every dollar serves more students. Let’s finish 2025 strong.

The #GameChangers Your Generosity Reaches

The Impact You Made in 2025

This year, we served 807 students—young people from every background, every skill level, every corner of the Upstate.

A look into who’s on our courses:

• Nearly 4 out of 10 students (35%) are students of color—298 young people who might not otherwise have access to this game.
• Nearly half of our participants (44%) are girls—352 young women who are rewriting what it means to be a golfer.
• And we’re doing it at 14 different locations, ensuring that geography isn’t a barrier to opportunity.

This is what inclusive youth development looks like—and you made every bit of it possible.

The Best Part? We’re Just Getting Started

Ways to Give: 

Online Donation: Support our kids and teens by donating on our website
by clicking on the button below.

Check: You can mail in your donation: First Tee — Upstate South Carolina, 3515 Pelham Road Suite 201 Greenville, SC 29615

Join our Fundraising Team: Create a fundraising page and then share it with colleagues, friends and family!

The iconic golf destination is being recognized for decades of commitment toyouth development

PEBBLE BEACH, Calif. (Sept. 23, 2025) – Youth development organization First Tee today announced Pebble Beach Company as the recipient of its Lifetime Achievement Award. This prestigious honor recognizes the company’s unwavering commitment to supporting First Tee’s mission of building future leaders through golf.

“On behalf of Pebble Beach Company, we are honored to receive First Tee’s Lifetime Achievement Award,” said Heidi Ueberroth, Co-Chair of Pebble Beach Company. “We have witnessed firsthand how First Tee transforms participants into confident leaders, and we are proud to play a role, including serving as the backdrop for these life-changing moments. This partnership embodies our dedication to youth development and demonstrates how the game of golf can open doors and create opportunities for the next generation.”

Pebble Beach Company has demonstrated dedication to youth development by consistently offering its exceptional venues to First Tee initiatives. More than a thousand First Tee participants have competed in the PURE Insurance Championship, a unique PGA TOUR Champions event hosted at Pebble Beach Golf Links since 2004 with Spyglass Hill Golf Course joining as co-host in 2021. Pebble Beach Company has also played a pivotal role in advancing First Tee’s mission by providing access to its incredible courses, venues and views in support of First Tee events over the years.

“Beyond its status as a world-class golf destination, Pebble Beach Company has consistently demonstrated a deep commitment to philanthropy and community support, understanding that true greatness extends far beyond the boundaries of even the most famous golf course,” said Greg McLaughlin, CEO of First Tee. “For more than 20 years, First Tee has been a beneficiary of that commitment.”

Pebble Beach Company’s support of the PURE Insurance Championship has provided invaluable experiences for First Tee participants and alumni, giving them a once-in-a-lifetime opportunity at an impressionable age to forge mentorships and build confidence.

The Lifetime Achievement Award honors Pebble Beach Company’s sustained commitment to helping First Tee grow and succeed over more than two decades.

This September, 80 First Tee participants from across the country will arrive at Pebble Beach for the PURE Insurance Championship Impacting First Tee. Among them is 16-year-old Henry Seufert from East Grand Rapids, Michigan, who will be following in the footsteps of his two older brothers.

Henry joined First Tee – West Michigan at 7 with his older brothers, Charlie and Jack. At 15 he became a First Tee junior coach like both of his brothers before him.

“I aspire to one day become a lead coach, like Charlie, and one day inspire other young golfers as Charlie influenced me,” Henry said.

Henry comes from a family of golfers, so his parents enrolled him in First Tee for the life skills and youth development aspects of the program. Throughout their time in the program, his brothers forged a reputation of exceptional dedication and leadership, and Henry’s coaches say he has diligently done the same.

In 2022, shortly after he played in the PURE Insurance Championship, Henry’s older brother Charlie received a heart transplant.

“After Charlie’s heart transplant, golf became his inspiration: His goal was to recover to play varsity golf two months later,” said Henry. “He achieved this goal, with the best season of his high school career. His story motivates me throughout life, especially on the golf course, proving to me that anybody can do anything.”

As Henry prepares for Pebble Beach, he carries with him the lessons learned from a decade in First Tee and the inspiration of his older brothers. Watching his brother’s recovery reinforced the lessons of perseverance and goal-setting that Henry has been learning as a First Tee participant.

Now, as Henry prepares for his own championship experience, he carries not just his family’s golfing tradition, but their commitment to First Tee’s mission. As a junior coach, he works with younger participants, sharing the same enthusiasm and dedication that his brothers once brought to their coaching roles.

The PURE Insurance Championship Impacting First Tee represents more than just a prestigious golf tournament; it’s a celebration of the young people who embody First Tee’s values both on and off the course. For Henry, earning his spot among the 80 participants nationwide validates years of hard work and growth within the program, he said.

Participants at the championship will engage with PGA Tour Champions professionals and experience one of golf’s most iconic venues.

See more about the PURE Insurance Championship Impacting First Tee here and support the work of a First Tee Chapter near you.

Tune into the PURE Insurance Championship Sept. 19-21 on Golf Channel.

By Kristin Westberg – Senior Director, Training & Evaluation

At First Tee, we believe every child deserves a safe, welcoming and empowering space to grow — both on and off the golf course. That’s why we place such a strong emphasis on class management. But what does that mean for your child? 

It means we’re committed to creating an environment where your child feels seen, supported and inspired — not just to learn golf, but to build confidence, character and life skills. 

Building relationships first 

Our coaches start by getting to know each participant. Greeting kids by name, asking about their day and showing genuine interest helps your child feel like they belong. When children feel respected and valued, they’re more likely to engage positively and feel confident in their surroundings. 

Clear expectations = safe kids 

We work with participants to set clear, age-appropriate expectations that keep everyone safe and focused. For example: 

• “Stop, look and listen on the coach’s signal.” 

• “Stay in the safety zone when not hitting.” 

• “Only swing in the hitting area.” 

By involving kids in creating these expectations, they understand not just the rules, but the reasons behind them. This helps them take ownership of their behavior and feel more invested in the group’s success. 

Keeping kids engaged and active 

We know that kids learn best when they’re active and having fun. That’s why our sessions are designed to keep everyone moving, learning and participating. We use stations, group rotations and fun visuals to keep things fresh and safe. Even when it’s not their turn, kids are encouraged to help a partner or review what they’ve learned. 

And safety isn’t just physical — it’s emotional too. Our coaches use positive reinforcement and fair, consistent responses to behavior, helping every child feel secure and supported. 

Consistency builds confidence 

Simple cues like a whistle or a phrase (“1, 2, 3, all eyes on me”) help coaches get kids’ attention quickly and respectfully. Using the same cues across all classes helps your child know what to expect, which builds confidence and comfort. 

Our coaches are trained to support your child 

At First Tee, our coaches are more than instructors — they’re mentors. Each coach receives training in youth development, class management and safety practices. We also partner with trusted organizations like the Positive Coaching Alliance to ensure our team is equipped with the latest tools and strategies to support your child’s growth — on and off the course. Through ongoing learning and development, our coaches are prepared to create a positive, inclusive and empowering experience for every participant. 

Together, we’re creating a space where your child can feel safe, supported and ready to grow — not just as a golfer, but as a person. Because when we manage our classes with care, we make room for character to shine. 

Find a First Tee Chapter near you!

First Tee – South Puget Sound alumna Carly Ikei is preparing for her first season of collegiate golf at Western Washington University. But despite embarking on an exciting new chapter, she’s not giving up her connection to First Tee.

“I want to stay connected to First Tee as an alumna because I think it’s a great program and it gives so many great opportunities to make new friends and to play golf,” she said. “My biggest takeaway from First Tee – South Puget Sound is that meeting new people is always a fun experience.”

She recently joined a group of fellow former First Tee participants for a Seattle Mariners game at T-Mobile Park hosted by the First Tee Alumni Network, which aims to facilitate networking, professional and personal development opportunities for First Tee alumni.

For Carly, the game of golf has always been about more than just swings and scores. It’s about connection, growth and pushing herself to new heights, both on and off the course.

One highlight of her First Tee experience was competing in the Gearheart Cup, a friendly tournament between chapters in South Puget Sound, Greater Seattle and Oregon. Held in the scenic town of Seaside, Oregon, the event wasn’t just about competition; it was about community. “It’s a lot of fun to connect with other First Tee members,” Carly said. “It’s such a unique chance to make new friends through golf.”

Carly also represented First Tee – South Puget Sound as a competitor at the PURE Insurance Championship, a PGA TOUR Champions event at Pebble Beach, where she played alongside Shane Bertsch.

Carly’s dedication and talent on the golf course are undeniable. As she heads to Western Washington University to join the golf team, Carly is excited to travel, compete and experience the camaraderie of collegiate athletics, she said.

But her achievements extend far beyond the fairway. She recently earned her associate’s degree in computer science while finishing high school.

To help us bring more life-changing programs to teens, donate today.

Through golf, young people can find more than athletic skill. They can discover a pathway to personal growth, leadership development and lasting community impact.

For 17-year-old Finley Mentzel, First Tee has been an integral part of her leadership journey. The guidance and support Finley has experienced through First Tee – Greater Cincinnati & Northern Kentucky have been foundational in developing her character both on and off the course, she said. 

This summer, Finley will attend First Tee’s Game Changers Academy. Now in its 25^th year, the weeklong event brings together teens from across the country for meaningful discussions on self-awareness, inclusive leadership and community building – skills they will carry with them throughout their lives.  

“This experience has inspired me to lead and make a difference on and off the course,” she said. “I’ve learned so much and want to create more positive change in my community,” Finley said.

Finley joined First Tee – Greater Cincinnati & Northern Kentucky at age 8 with her older brother Henry, who’s now a First Tee Scholar, and fraternal twin Tiernan, an attendee at the First Tee’s Game Changers Academy in 2024. Throughout her golf journey, Finley has received mentorship that she believes has shaped her into the athlete, student and friend she is.  

“First Tee helped me by teaching me life skills in how to manage work, hard teachers and to set smaller goals to accomplish larger ones,” said Finley. “The First Tee lessons and coaches have helped me accomplish many things both big and small.” 

Finley currently serves as a volunteer coach and participant advisor, known by her coaches and peers for her patience and ability to connect with participants of all skill levels. 

Last fall, Finley attended the First Tee Innovator’s Forum in Phoenix, Arizona. Her experience resulted in a community service project that aims to connect chapter alumni with current participants. Her chapter is currently working to implement it. 

Finley plans to pursue a career in the health care industry after college with hopes of someday working in a children’s hospital. She hopes to combine her passion for working with children with her desire to make an impact on her community. 

Mayo Clinic supports First Tee’s Game Changers Academy, helping to prepare the next generation of leaders, including those in the health care industry like Finley.  

Learn more about Game Changers Academy and follow this week’s activities on social.

Golf Channel announced the full field of teens which includes exceptional students, tournament winners and committed collegiate golfers 

PONTE VEDRA BEACH, Fla. (July 8, 2025) – First Tee and PGA TOUR Champions are proud to announce the 80 exceptional teens selected to compete in the 2025 PURE Insurance Championship Impacting First Tee, to be held September 19–21 at the iconic Pebble Beach Golf Links and Spyglass Hill Golf Course. 

The annual tournament is hosted by PURE Insurance and the Monterey Peninsula Foundation and broadcast internationally on Golf Channel. It uniquely pairs First Tee participants with PGA TOUR Champions professionals and amateurs from the business world for a week of competition and mentorship. The teens, ages 15 to 18, represent 48 First Tee chapters nationwide and will compete for the male and female pro-junior titles. 

Participants were chosen based on both their golf skills and personal growth through First Tee’s youth development programs. This year’s class boasts an average GPA of 3.89 and nearly seven years of involvement with First Tee. 

“The PURE Insurance Championship is more than a golf tournament — it’s a celebration of the dedication, perseverance and character of First Tee juniors,” said Katie Krum, Chief Marketing Officer at PURE Insurance. “Having experienced firsthand the lasting impact of youth sports, I am proud to support such a worthy cause and thrilled to share that we have extended our title sponsorship commitment through 2029 and continue championing these inspiring young leaders.”  

The 2025 junior field was announced live on Golf Channel, featuring an interview with Dylan Au, an alumnus of First Tee – Greater Seattle, who competed in the 2024 PURE Insurance Championship alongside Fred Couples. Au will begin pre-med classes at the University of Washington this fall. 

In addition, Marley Pedrique of First Tee – Florida Gold Coast earned an exemption into the tournament by finishing third at the 2025 First Tee National Championship, held in June at the University of Notre Dame’s Warren Course. 

“This moment represents years of hard work and dedication for these 80 teens,” said Greg McLaughlin, CEO of First Tee. “Thanks to our partners at PURE Insurance, PGA TOUR Champions, Pebble Beach Resorts, the Monterey Peninsula Foundation and Golf Channel for supporting this event. It is a week filled with incredible golf, mentorship and invaluable life lessons.” 

This year’s PGA TOUR Champions field will include legends such as David Duval, Ernie Els, Vijay Singh and defending champion Paul Broadhurst. Clint Eastwood returns as chairman of the PURE Insurance Championship. 

Tournament play begins Friday on both Pebble Beach Golf Links and Spyglass Hill Golf Course. Following Saturday’s rounds, the top 24 juniors will advance to Sunday’s final round at Pebble Beach, where one male and one female First Tee participant will be crowned champions. 

The junior field for 2025 PURE Insurance Championship can be viewed here.  

For more information on the tournament, visit PUREInsuranceChampionship.com.